Sunrise: Gentle Wake Alarm — Privacy Policy
Last updated: 31 October 2026
Summary
Sunrise does not collect, store on our servers, share or sell any personal data. Everything the app uses stays on your iPhone, and we have no servers that receive information from the app.
This policy applies to the Sunrise: Gentle Wake Alarm app for iPhone, published by Michael Sheehy ("we", "us"). It explains what the app stores on your device, which permissions it asks for and why, and how purchases work.
Information stored on your device
To work, Sunrise keeps the following on your iPhone only. None of it is sent to us or anyone else.
| What | Why it's kept |
|---|---|
| Your alarms (times, repeat days and any different times on some days, sounds, sunrise, light and vibration settings, and any mornings you've chosen to skip) | To wake you as you've set up |
| Sounds you add from Files | Copied into Sunrise so they can play as your wake or fall-asleep sound. They stay only on your iPhone and are deleted when you delete them in the app or delete the app |
| App settings (night brightness, sleep goal, reminder timing, auto-start window) | To remember your preferences |
| Wake history (when you stopped or skipped each alarm, and how often you snoozed) | To show your wake history; you can delete it in the app at any time |
| Your trial and purchase status | To know whether the app is in its free trial or unlocked |
The app's widgets, Control Center control and Live Activity read this information from a shared area on your iPhone so they can show your next alarm. It never leaves the device.
If you back up your iPhone with iCloud or to a computer, this information is included in that backup under Apple's terms, as with any app. We have no access to your backups.
Permissions the app asks for
Sunrise asks for each permission only when it's needed and explains why first. You can change any of them later in your iPhone's Settings.
| Permission | What it's used for | What it's never used for |
|---|---|---|
| Alarms | Scheduling your alarms so they ring even when your iPhone is locked or on silent | Anything other than your alarms |
| Notifications | Your optional bedtime reminder and reminders about your free trial | Advertising or marketing |
| Camera (only if your iPhone requires it for the torch) | Turning the torch on and off as part of your sunrise | Taking photos or video; the camera is never used |
Sunrise does not ask for your location, contacts, photos, microphone, health data or any account details. When you add your own sound, you choose the file yourself in the Files picker; Sunrise can't see any other files.
Purchases and the free trial
The 14-day free trial and the one-time "Unlock Sunrise" purchase are handled entirely by Apple through the App Store. We never see or receive your name, email address, Apple Account details or payment information.
The app only receives confirmation from Apple that the trial has started or the purchase has been made, and checks this on your device. For how Apple handles purchase information, see Apple's Privacy Policy.
No tracking, analytics or advertising
Sunrise contains no analytics, advertising, tracking or third-party software development kits. It does not track you across other apps or websites, and it does not use your information for advertising.
If you use Siri, the Shortcuts app or automations with Sunrise (for example, to start bedside mode when you plug in), these run on your iPhone through Apple's own services. Any information they handle is covered by Apple's privacy policy, not sent to us.
Crash reports
If you have chosen in your iPhone's settings to share analytics with app developers, Apple may send us anonymous crash reports and basic usage statistics. These don't identify you and are used only to fix problems. You can turn this off in Settings → Privacy & Security → Analytics & Improvements → Share With App Developers.
Children
Sunrise is suitable for all ages and collects no personal data from anyone, including children.
Your rights and deleting your data
Because we don't collect or hold any personal data about you, there is nothing for us to access, correct, export or delete on our side. You remain in control of everything stored on your iPhone:
- Delete your wake history in the app at any time.
- Delete any sound you've added, by swiping left on it in the app.
- Delete the app to remove all of its data from your iPhone.
If you're in the UK or EU, you still have your rights under data protection law, and you can contact us with any question about them.
Changes to this policy
If this policy changes, for example because a future version of the app works differently, we'll update this page and the date at the top before the change takes effect.
Contact
Questions about this policy or the app: michaels@axrcom.com
If you use Email support in the app, your email includes the Sunrise version and iOS version to help us answer. We only use what you send to reply to you, and you can remove anything before sending.
Publisher: Michael Sheehy